zzz1287061_businessman_in_the_office_1Do you really know what’s going on in your market in 2013? Most of us have been busy with making plans, growing our businesses in other ways, and making things happen with employees and customers. However, we should still be watching the market, because it often changes with very little movement. Here are just a few things you should keep in mind while redesigning your business this year.

Online Companies: People Have Stopped Searching Google

Google is still the biggest search engine in the world, and it’s not going anywhere anytime soon. However, there are some changes happening, and Google is a bit apprehensive about them. Last month alone, statistics showed that more and more people are bypassing Google completely and heading straight to Amazon to shop for their products. If Google is worried about it, you should be, too.

Physical Location Companies: Stop Cutting Your Staff

New research has shown that if there aren’t available associates to talk to in a store, customers are less likely to buy anything from it. Now, the vast majority of you reading this are small companies without a ton of space in your stores, so a single employee or two can make all the difference. If you’re a bigger store, scale appropriately.

Both: People are Looking at Prices More, Value Less

People want to buy quality products, but they want them for less. The key here is to offer them a product and then make sure they feel like they are getting a good deal on it. If you sell premium products, this might mean you have to talk up all of the wonderful things about what you offer and still give them a price that’s competitive with lower-end products.