ID-10089855Want to know how to bring new customers on board? The best tool at your disposal is your website. Check out the tips below to make your website work for you.

You Get Three Clicks; Use Them Wisely

People are impatient. It’s the way of the Internet; the Internet itself is nearly ten times the size it was a decade ago. Because of the rapid growth of the Internet, people expect their purchases and transactions to reflect superior quality. Generally speaking, shoppers are willing to click three times before they give up and try another site.

If you don’t make it easy for your customers to find what they want, they will likely turn away and take their business elsewhere. You may not be able to get your process down below three clicks, but aim for as few as you can; it helps to have a clean navigational bar, search feature, and well-organized product lists that include pictures. Your icons should stand out, your shopping cart should be accessible, and products should be labeled clearly. All of these things will help contribute to a better website for your visitors.

Destroy Your Competition Through Clever Means

Some parts of Google’s algorithm on how a site is ranked are secret. However, there are a number of things we do know about how your site is ranked, and these are things you should be paying attention to every day. How often do you update your blog? How “crawlable” is your website – do you have a robots.exe page? Have you metatagged and made it easy for any search engine to know what your website is all about? If the answer to any of these questions is “no,” then chances are you need to spruce up your website a little. Your blog should be updated at least 3 times a week; more if you can manage. Every little thing you do with your website means a little more to Google, and soon your website will start to outrank competitors.